Basics of Digital Marketing

Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. By learning Basics of Digital Marketing, you will be familiarized with an understanding of how the digital media works and develop the critical […]

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Consumer Behavior

Consumer behavior is the study of how people buy, what they buy, when they buy and why they buy. It is a subcategory of marketing that blends elements from psychology, sociology, sociopsychology, anthropology and economics. It attempts to understand the buyer decision making process, both individually and in groups. It studies characteristics of individual consumers […]

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Introduction to Marketing

Marketing is the activities, set of institutions and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners and society at large. We will discuss some topics related to marketing. Value Value is basically the net sum of all benefits and cost that a customer has to incur in order […]

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